About us

About Our Story

From a small market stall to a much-loved independent gift shop in the heart of East Boldon.

Let's start at the beginning…

Dazzled Emporium is my passion. I started the business in 2018 with a very small investment and have loved watching it grow from a small market stall to a bricks-and-mortar shop, and now to an online store.

Dazzled Emporium is an unusual gift shop for the busy gift-giver. We offer a wide variety of beautiful gifts, cards, children's items, home décor, and Annie Sloan paint, all available to purchase in-store. I am also proud to support small local businesses from the area, stocking products from over 15 independent makers. In addition, you can discover our creative workshops, which we run throughout the year.

From day one, I have received amazing support from my wonderful customers, the fantastic local community, and fellow businesses in the area. My aim has always been to provide the very best customer experience, ensuring every customer leaves the shop feeling satisfied and inspired.

So celebrate the beauty of shopping independently here in East Boldon.

I am incredibly proud of how far Dazzled Emporium has come and intend to keep building the business, sourcing unique and quirky pieces that I know you will love. I am so pleased to have this website and hope you will join me in growing it into a great success - with you, my customer, at the heart of everything we do.